I AM HERE TO HELP
With 15 years experience developing brand strategies and marketing plans for some of the world's biggest FMCG companies, I can bring big business thinking, strategy, and consumer insights to help you grow your business.
WHO AM I?
With over 15 years experience working on some of the world's largest and most recognisable brands including Gillette, Old El Paso and Latina Fresh; I am passionate, results oriented and strategic. I believe strongly in consumer insights, innovation in all areas of a business and Iove identifying and solving a good problem (yes you heard that correctly).
During my career one of the things that stands out the most is that people connect to powerful insights and stories, whether that be through something as simple as a new product's packaging or social media content planning or more complexly embedded in the development of an enduring brand strategy. It is the consistent and relevant marketing narrative that resonates and is remembered.
Like with brands, I believe in creating partnerships with a purpose that will help your business win. Whether you need help with a packaging brief, identifying your target audience, digital strategy, a full re-branding or complete business strategy; I love learning and look forward to better understanding your business.
What you can expect from me is collaborations, honesty, innovative ideas and solutions and striving for significant outcomes. If you like the sound of this please get in touch.
TESTIMONIALS
WHAT I CAN DO FOR YOU...
BUSINESS & BRAND STRATEGY
It all starts with the right strategy.
Creating holistic brand strategies to help steer and grow your business allowing you to focus your time and resources on areas that will generate growth.
MARKETING PLANS
A holistic approach that fits your business.
Creating bespoke brand marketing plans to help you connect with your consumers at the moments in their day that matter most.
FMCG START UP ADVICE
Guidance on the pathway to success.
Having worked on close to 100 FMCG New Product Developments (NPDs) across a range of brands and categories and in partnership with retailers I can offer sound advice and assistance on all areas from innovation pipeline planning, P&L management, packaging development, support plans, retailer ranging and more.
DIGITAL STRATEGY PLANNING
You've got to be on digital....right?
Let's work together to create the right digital footprint for your brand and consumers based on insights, strategic rationale and ultimately results.
CONSUMER INSIGHTS
Know your audience.
Helping you to identify who your target audience is, what is important to them and what story or messages will resonate most to build stronger enduring connections.
PROJECT MANAGEMENT
Delivery on time and budget.
With experience delivering everything from large capital projects and NPDs to media and digital campaigns to packaging I can help deliver your project on time and budget or assist you with planning the steps.
COACHING
We all need someone in our corner.
Whether you have FMCG and grocery launch questions, you work best by bouncing ideas off others or perhaps you need a little motivation and advice to keep your project on track - I'm here to help in whatever capacity you need and can be booked by the hour.
LET ME HELP YOU
My belief is that when you win, I win.
I am here to bring my big business knowledge, strategy, insight and experience to your business freeing up your time and energy to focus on what you do best.
I know that sometimes things can get really challenging in smaller businesses, and I’m here to ease the load off your shoulders. Whether that be help creating a business strategy to set you up for success, identifying and solving a business problem or something much simpler like helping with a packaging brief or digital calendar- I am here to help.
If you’d like to learn more about how my consulting services can help you or your business grow, please get in touch.
